Humana “Turning 65”
Targeted to “aging in” Medicare clients, this spot was a highly collaborative motion design exercise with the creative team at Finelight and Alberto Scirocco of Leftchannel. Allen DiCenzo of Circa Music provided the score.
Personal Care “Itchy Rash”
Gwinette Medical Center “Take Me Out of the Ball Game”
This clever concept from Ashleigh Bills, CD at Finelight, was one we could execute well with the budget allotted. Motion graphics were provided from Leftchannel and talent and mix from Studio Center. I produced this fun, low-budget romp in the motion graphics world for Finelight.
Cook “APAC Intro”
This video was designed to be used as a trade show booth loop, meeting opener and Web video targeted to the Asia-Pacific markets. I produced this piece for Cook Medical as part of a larger project to help develop a brand look and feel for their video presentations. We produced stills and video in the US, Bangkok, Hong Kong and Shanghai to build an assets library for this and continued use. We also produced a versatile score that may be remixed for a variety uses along with a motion graphics package. It was finished both in an English and a Chinese version.
Sokolove “Transforming Your Business”
The assignment was to be bold and hard-hitting. This web branding video is part of a series developed for Sokolove Law. Big compelling motion graphics were provided by Leftchannel. Allen DiCenzo of Circa Music was inspired by Led Zepplin’s “Kashmir” for the score that pushes everything along. I produced this in-house for Finelight with Charlie Rohlfing handling the interviews and Dan Gaddie as DP.
Humana “Hello Humana”
This video has always been a favorite of mine. I’ve collected postcards and maps since I was a kid, so when Humana came to us for a video announcing their milestone of having products in all 50 states, it wasn’t hard to figure out the rest. Which is a good thing, because we had to turn it around in three weeks, including all the interviews from around the country. The song was co-written by the Finelight creative team and Allen DiCenzo of Circa Music, the motion graphics were provided by Leftchannel and I produced for Finelight.
St. John’s Health “Cardiac Care”
Motion graphic word play. Animation by Red Echo Post. Score by Circa Music. I produced this for Finelight.