Safe Auto “Penguins”
Norm MacDonald brought his own brand of humor to Safe Auto when we shot this successful campaign.
Creative direction and writing was the brain child of Dan Kendall,
Barry Ziedman directed, and I shared producing credits.
Safe Auto “Neighbor”
Norm MacDonald brought his own brand of humor to Safe Auto when we shot this successful campaign.
Creative direction and writing was the brain child of Dan Kendall, Barry Ziedman directed,
and I shared producing credits.
Humana “Turning 65”
Targeted to “aging in” Medicare clients, this spot was a highly collaborative motion design exercise with the creative team at Finelight and Alberto Scirocco of Leftchannel. Allen DiCenzo of Circa Music provided the score.
HumanaOne “All for the Family”
While I was at Finelight we shot this DR spot for HumanaOne individual health insurance. Lightborne handled production and post for us. Ron Hamad directed.
Humana “Shopping Bag”
Pixar-style animation was used for a shopping bag with a lot of character. Blah Blah Blah hooked us up with Quietman out of NY to produce this English and a Spanish version of the spot. Sound design and score by Circa Music. I produced this while at Finelight. Neal Daunhauer was the Creative Director.
HumanaOne “Salesman”
This simple spot has been the all-time best performing DR spot for HumanaOne for years. We developed a number of other successful spots for this product, but none out-performed this one. It was produced with a very low budget, but captured the right emotion for response by Humana’s audience. It was directed and edited by Mark Burson. Motion graphics by Leftchannel. I produced this for Finelight.